I recently had the pleasure of visiting Aurora Jewelers in Skagway, Alaska, and I must say it was a delightful experience. This locally-owned jewelry store, led by the charming owner Shawn and his wonderful staff, stands out in a unique way. During our visit, my wife and I met Shawn and his team, who made the experience truly memorable. Unlike other jewelry stores in Skagway, where the focus was often on our budget and making a sale, Aurora Jewelers offered a refreshing change. Shawn and his crew were polite, relaxed, and genuinely interested in ensuring we had a pleasant experience. This relaxed atmosphere put us at ease, and although we initially had no intent of purchasing anything, we ended up leaving with some beautiful jewelry and a gold nugget. My wife and I both felt very comfortable throughout our visit. My wife doesn't do well with high-pressure sales tactics, and we often leave stores quickly if we feel bombarded with questions or pressured to buy. It was nice to just be able to look around quietly without being constantly asked what we were looking for. Shawn provided me with excellent advice on finding items I felt comfortable with. Our conversation about his 20+ years in the business was both informative and enjoyable. His expertise and genuine passion for his craft were evident throughout our interaction. We are so impressed with the quality of service and the beautiful selection at Aurora Jewelers that we plan on calling them in the future to have jewelry mailed to us. If you find yourself in Skagway, I highly recommend stopping by Aurora Jewelers for an exceptional and enjoyable shopping experience. Stretch - Thank you for the awesome experience. PS - ( sorry I don't remember your name ) the lady at the store your right , it does look like a face ! Lol

Don't miss this gem of a store. Peter was very helpful and creative when I was trying to find dangle whale earrings. Excellent prices and wonderful hospitality! If we are ever back in Skagway, we will definitely purchase something beautiful again!

I recently visited Aurora Jewelers, and I must say, it exceeded my expectations in every way. The selection of watches is impressive, ranging from classic to luxury timepieces. Whether you're looking for something stylish for everyday wear or a high-end watch for special occasions, they have it all. What truly sets this store apart is the customer service. The staff is extremely knowledgeable, attentive, and patient. They took the time to understand my preferences and guided me through different options without any pressure. I appreciated their expertise in explaining the features of each watch and helping me find the perfect one within my budget. Additionally, the store's atmosphere is welcoming and sophisticated, making the shopping experience enjoyable. The attention to detail in both the presentation of the watches and the overall ambiance of the store is top-notch. I highly recommend for anyone in the market for a quality watch or Rolex. Whether you're a first-time buyer or a seasoned collector, you'll receive excellent service and find a timepiece that you'll cherish for years to come!

I had the most awesome experience today as I walked in to get my free charm from my cruise. They had some nice things so I was looking. They were able to totally get my style while they were definitely trying to get me to buy more things. They did it with humor and not a ton of pressure, it was an enjoyable experience and they gave my husband the most perfect gift for being patient ;)

Jaya and Dimple were amazing. Helped us find beautiful jewelry to remember our trip to Alaska. They did their best to give us a great price and sized my ring and bracelet while we waited. I’m so happy we stopped in. Thank you to these beautiful sisters!!

We would like to recommend Aurora Jewelers in Skagway, Alaska. It's a family owned store and we are extremely happy with the customer service we received. We are also happy with our purchase. We highly recommended this family family business. Special thanks to Mr. Peter for his Excellent service and recommendations!!! 😊

Peter and Juan are without peers, highly skilled in exceptional customer service; very knowledgeable in all their product line. Above all honest jewelers! I’m referring them to all my Alaskan traveling friends in the future.

I visited Skagway, Alaska in June, 2024 and went into the Aurora Jewelry Store near the cruise port. This store has some unique and beautiful pieces, and I bought three of the glacier necklaces. While there, and working with Roger, I looked at a lab-created diamond, 2 carat approximately, but wasn’t ready to make a commitment on the spot. I did my research and discovered Aurora’s quality and pricing is excellent and reasonable - very fair. I called and arranged to ship my wedding ring from Michigan - they emailed a prepaid and insured UPS label and I included a 14-carat gold heart pendant that means a great deal to me and have had it for over 40 years. I worked with Shawn who selected a gorgeous lab-created diamond and assured me that his Master Jeweler could take the diamond from my wedding band and mount it in the heart pendant. The work was done in short order and fine-fashion and shipped back to me promptly. The communication was excellent throughout the process, and the ring and heart pendant are absolutely gorgeous. I couldn’t be happier, and will work with this store again. The personal service, follow through with promises they made to me, communication, high-quality jewelry, honesty, and workmanship are exceptional. Thank you Shawn and your Master Jeweler. Karen in Michigan

Great location to find all the jewelry you want. My sisters have looked fir years for jewelry with an extremely rare gemstone. They found exactly what they wanted. I found gifts for others and gold nugget earrings that matched my other nugget jewelry. Thank you soooo much for service and fantastic selection of jewelry.

Ash has been extremely helpful and very knowledgeable regarding my purchase Shawn has been very helpful making sure the merchandise arrived in a timely manner. Very professional. I highly recommend Aurora Jewelry for their quality jewelry. Thank you Aurora Jewelry -Vincent Cruz, Texas

Many thanks for a GREAT experience at Aurora Jewelers. The selection of beautiful jewelry is unique in design and the Staff is patient and helpful with no pressure. The Jewelers were very considerate in ensuring I got the perfect fit for my ring. I look forward to visiting Aurora Jewelers for my next special piece of jewelry. Cheers, Patricia

I enjoyed my experience meeting the people who work there while on vacation. I purchased a beautiful Tanzanite Trillion Cut Silver Ring and I love it! They provided a professional receipt and even helped me find my husband when I was done shopping. :)

We had a wonderful experience with Jaya at Aurora Jewelers in Skagway as I treated myself to a beautiful pair of gold nugget earrings. Excellent customer service and no high pressure; a local establishment in Skagway. Her sister, Dimple did her very best to give us a great price and I know my fine jewelry and she was very fair! Shop here!

The ladies at Aurora Jewelers are the best in the business. Expert jewelers who know their diamonds! My husband upgraded my diamond and they put my old stone in a pendant. Unbeatable price and excellent customer service. Highly recommend!

Aurora had the exact ring I have been looking for years that I had pictured in my mind! Juan was very helpful and even picked out some special jewelry to go with it for me based on my tastes and preferences he assessed himself. They were very reasonable, offered drinks while shopping, champagne when finished, and gave us jewelry cleaner and a free piece of “Northern Lights” tanzanite when finished. When we were done they even gave us a ride back to the pier! Would definitely shop here again!

We stopped by on our cruise just to browse, and Dimple and her family were so gracious and fun to haggle with. We bought 5 diamond pieces from them and felt that we got a great deal for some beautiful jewelry. We highly recommend them.